2nd Camera Unit
Umbro x Pretty Green. Directors cut of 'feel the noise' film.
By the time Britpop exploded in the mid-90s, sport, music and fashion had become a holy trinity. Your taste in music, much like your choice of a football team, was both a form of individual expression and a way to feel part of something greater.
We were asked by Iconic British brands Umbro and Pretty green to encapsulate this ethos to coincide with their 90's inspired collaboration launch.
Agency - @haustencreative Production Company - ☝️ Producer - @andrehs Director/edit - @willdohrn DP - @gwilym88 1st AC - @bighenmedia Production Assistant - @lucyproducy Hair - @romsartipi Music - Eagulls - Tough luck Models - @montellmartin @georgekniight .